Business on the web
But in practical terms, how do you conduct business? Here are social interactions that can help in business and basic forms e-business conceived specifically to take place.
The Communication and the Importance of Website for Business
Communication has recently become an essential tool for any organization (by these means: companies, institutions, communities, a state - government) to pursue their goals as social entities. To manage this tool was born figure Communications Director, and also the role of communications planner. Each manages communication intra and extra- organizational.
What is required is to achieve adequate fundamentally impact on the message of the page to reflect the image quality philosophy of the company, creativity and all aspects that define the products and / or services of the company, clearly now, simplicity and intelligence.
Business Models on the Web.
A business model is in a nutshell the way they will face a trade or business to be profitable and economic benefits are realized. These are: insert advertising, underwriting, brokerage, e- trailers, and affiliates.
On the Internet you must follow a business model as in a traditional company, although there are some peculiarities inherent in the medium, which will then, depending on the target market.
Business models are:
Inserting advertising: the insertion business model is obviously based advertising to sell advertising space on a website or newsletter. It is effective when there is traffic (large number of users browsing) or very specialized in web site, so far has managed to be successful enough to become the only source of income for web sites, but can be considered however as an alternative to increase revenue from it. The sites most conducive to profit by selling advertising are horizontal portals, such as Yahoo, Terra or Starmedia, which use optimizare seo marketing techniques to personalize their advertising.
Other web sites may be sites or vertical portals, or contain content aimed at a community or public special. Another way to attract visitors to a website and sell advertising space, is to offer free products or services. Examples abound in the network of sites that give reports, e-books, newsletter subscriptions or at the time, free internet (recently the business of free internet has changed and is based on a percentage commission payment of money obtained telephone use by the user). There are also sites that offer discount coupons (coupons on-line), incentive programs, or creating virtual communities around a theme (golf, finance, automobiles, etc.. )